In one of our previous articles we have mentioned the trend of organic skincare and pose a question of how is the percentage of truth behind the green label that skincare brands are using more and more widely. Our anxiety towards that phenomenon is grounded on the fact that many brands are causing confusion in customer’s mind by abusing the image of natural-origin to promote their products, no matter if they contain any natural or organic ingredient or not. Many celebrities, among others, have the same doubtful point of view and have expressed concerns about the skincare cosmetics quality in the market.
Miranda Kerr, famous Australian model and former Victoria’s Secret angel, said to British Vogue: “When I was modeling full time (at around 18), I became aware of the chemicals contained in most skincare products and I searched for years to find a range that was not only certified organic but also delivered results. I was unable to find anything on the market that delivered what I was looking for so I decided to create my own range.” And do you know that Miranda decided to create her own skincare line? Kora Organics was introduced as a result of 4 years cooperating between the model and organic pharmacists, which is asserted to meet the high required standards of Miranda herself.
Source: Kora Organics’ official Instagram
Another example of organic skincare brand owned by a star is Juicy Beauty, the clean skincare line developed by Gwyneth Paltrow. From years ago, the actress realized the importance of natural ingredients to skin beauty and wellness. In order to meet this vision, she built up a line of organically-formulated skincare products which contain non-toxic elements and up to 99% organic.
However, are those celebrity-owned organic skincare ranges more reliable? The answer is up to you. If customers believe in reputation, values as well as standards which are established and communicated by the celebrities, they have enough reasons to try. And just for your information, the Daily hand cream of Kora Organics which is made from aloe, macadamia-seed oil, and olive oil, won a Best of Beauty award of Allure magazine in 2014.
In another post on our blog, we were talking about the powerful impact that stars create when they indorse a skincare brand. The effect seems to be more obvious when celebrities promote their own products, simply because when famous people start a business and passionately talk about it, audiences are more likely to be persuaded. As stated by Daniel Kruger, an evolutionary psychologist from the University of Michigan, human being are social creatures which tend to behave like the crowd and navigate the social situation according to high-status individuals behaviors. That might be a reason for the easy success when celebrities tell their own story and use their own prestige to promote skincare lines that they claim to develop by their passion.
Reference:
Chloe Metzger (December 2, 2015): “10 Celebrities With Awesome Beauty Lines” retrieved from https://www.allure.com/gallery/best-celebrity-beauty-lines
Alana (November 14, 2017): “Curious about Celebrity Beauty Brands? I’m giving you the inside Scoop!”, retrieved from https://www.skincarebyalana.com/blog/curious-celebrity-beauty-brands-im-giving-inside-scoop/
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